What do Digital consumers really experience on healthcare websites?
Read a recent article written by Quinn for The Forum for Healthcare Strategists inaugural enewsletter. https://www.healthcarestrategy.com/blog/listening-to-the-voice-of-your-digital-customers/
Candace Quinn Consulting specializes in senior leadership and board coaching regarding the role of marketing in moving your organization forward. Quinn has worked with CEOs, leadership teams, and boards to discover more about their market challenges and opportunities, especially today when healthcare organizations are struggling with rethinking the patient as a consumer. She can bring in a team of marketing consultants with expertise in hospital and health system marketing efforts, brand development and brand management, market strategy formulation, marketing technologies, marketing department operations, staffing and budgeting, RFP management and agency searches. Whether you need one set of hands or ten, we can build a team to respond to your immediate situation.
Confused about how consumerism will impact your marketing strategy? Do you need a brand strategy THAT IS RELEVANT TODAY? DO YOU HAVE Marketing issues? NEED RFP Management for Agency Search? Not enough resources TO MOVE QUICKLY? We can help!
Our Brand Philosophy
We believe that your brand, however you define it, is only as real and lasting as the experience your patients, visitors, physicians and others are having at this moment. Strong brands are more than clever, prolific names...they are real in every sense; based upon looking inside the organization first and then outside the organization to find the place in the market where who you are, what you do, and what you are known for align with who you want to be, who your market is looking for, and what you can deliver upon consistently over time. We believe that your brand position must reflect those elements that are valued by your audiences, in line with customer expectations, and offer differentiated reasons to try your organization.
We do more...
As Senior Strategists, we can conduct board and/or leadership retreats that allow your teams to re-envision the patient as a consumer. We can help you design primary research to better understand the consumerism impacts of your specific markets. And, we can help you and your organization develop a brand strategy that will add value to your marketing efforts, be inspirational and aspirational for your employees, resonate with your medical staff, and ultimately position you effectively for this generation of consumers. Our extensive Hands-on, Marketing experience positions us uniquely to work with hospitals and health systems, hotels and restaurants to advance their goals, overcome challenges, and improve their market position.
We become part of your team...
We can help you develop your strategic market plan, assess your current and future marketing team needs, discover, design, develop, and deploy your brand strategy, understand how to prioritize budget and other resources, and measure your marketing effectiveness.
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Listen here to a featured segment with Candace and Joe Dans on the Creativity and Technology broadcast (11.10.17) www.wtbq.com as they discuss consumerism in healthcare. Interested in having Candace speak to your group? Fill out the contact us form
Chicago Area Offices:
Candace Quinn Consulting
134 Trent Lane
Loves Park, IL 61111